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No bad hair days
Conair launched two new Wet-to-Dry stylers and needed four fresh spot ideas, on a tight timeline, that explained the tech fast, felt modern, and spoke to a younger beauty audience.
Many people didn’t understand how “wet-to-dry” worked, or worried it would damage their hair. So every concept focused on one clear message:
Wet → Dry → Styled. One tool. No extra steps.
In just two days, we shot everything - from holiday and evergreen content to product photography and social stills with talent.
This project brought together everything I love as an Art Director, turning real insights into clear, simple concepts, blending beauty aesthetics with functionality, and writing modern, human, visually driven scripts. It reaffirmed my belief that great beauty advertising should deliver clarity, transformation, and ease.
Agency - Wellcom Worldwide
CD: Otilio Soto | Kira Kennedy
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