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Refreshing the Meta Employee Experience brand book
Among the many projects we've completed for Meta, one of the key highlights was the design and refresh of the Employee Experience brand guide.
At Meta, whatever we’re doing, we’re doing it together. Whether that’s a day one onboarding or a midday coffee break, we’re here to help one another grow personally and professionally.
We want everyone to have the tools they need to do their best work, so we created a Brand Book.
Knowing that the work is nuanced, we made sure to focus on the varying temperatures and tones that might be needed for different situations.
Role: Tone & voice, concept, design, storyboarding, animation & animation direction, client presentation.
Agency: Wellcom Worldwide
Of the many motion assets we produced, here's a couple that show our consistent tone and voice in motion.
We also refreshed two internal teams' brand identities to look and feel more aligned to the Employee Experience brand guide.
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