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A new category. A new identity.
A new product alcohol category was entering a competitive market with limited consumer understanding.
The challenge was to create a bold brand system strong enough to define the seltzer category while remaining flexible for campaign expansion.
I built a distinct visual system rooted in typographic confidence and scalable design components. This system was designed to flex across packaging, digital, and retail environments without dilution.
The launch achieved strong early market adoption, supported by a disciplined, recognizable brand presence.
Check out the brand brochure here.
Illustrations by Jaren Joshua
Product Design by Olsson Barbieri
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