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A new category. A new identity.

As Art Director, I oversaw the creative development and production for an emerging alcohol brand in a new category. I built a distinctive visual identity tailored to an audience unfamiliar with the product, and designed PR kits and digital assets to drive visibility, engagement, and credibility across platforms.

Illustrations by Jaren Joshua

Product Design by Olsson Barbieri

Check out the brand brochure here.

www.pursuedrinks.com 

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