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More coffee. More kick.
More Italy.
Lavazza decided mornings needed a little more Italian attitude, so they relaunched their K-Cups with 16% more coffee for a bolder, fuller, unapologetically Italian kick. Our job was to bring that energy to life.
I leaned into Lavazza’s signature confidence with rich colors, bold typography, and visuals that feel like a shot of espresso to the face in the best way. The work positions the new K-Cups as the upgrade your morning didn’t know it needed: louder, stronger, and unmistakably Lavazza.
Agency - Wellcom Worldwide
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