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Turn back time with Rolex
The ask was to develop a groundbreaking campaign for Rolex that transcends the brand's identity, aligning it with a significant cause and showcasing a compelling narrative.
Art Direction & Design - Ayisha Siddiqua & Linxin Lu
Awards - American Advertising Awards / Gold (x2) & Silver (2)
American Advertising Awards / Jury's Special Pick
From sunrise to sunset, the rising and falling of the moon – every movement depends on time. Time is the language of Rolex, an essential and overlooked unit of measurement for life. By turning back time, we will bring back a natural habitat for animals, vanishing scenery, and an unpolluted, safe environment.
As an extension of the Rolex Perpetual Planet program and Rolex awards, this campaign aims to inspire individuals to make a tangible difference in protecting our planet.
See full video below
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